Fair Price – Writing strapline and website, marketing advice
Channel: Strapline and website
Role: Marketing services, copywriting
Key challenge
Identifying requirements for marketing material for start up business, Fair Price.
Creating the structure and providing content for a customer-facing website for the Edinburgh-based home improvement business (design, supply and installation of kitchens, bathrooms and central heating).
Concepting of a strapline (‘Fair Price for a good job’) to be used with the logo for the overarching Fair Price brand and to tie together the sub-brands of bathrooms, kitchens and heating.
Excerpt
“David Falconer and his partners Scott Comb and Mark Glass bring you a fair price for the job. They work with the wider team of experience tradesmen who put together your kitchen, bathroom or central heating making sure everything works correctly and fits.
We hope to have the opportunity to meet you in the near future and introduce your dedicated team.
Book a home visit to get started.”