by Gill Booles | Feb 19, 2013 | Content, Marketing, Writing style
I will leave behind a lovingly crafted product listing for a coffee machine. Feel free to use it. A quick copy and paste should do the job. No, no, I insist. Please go ahead. Be my guest says Gill Booles. Once I’ve joined the coffee grounds, it’s likely to be my...
by Gill Booles | Feb 12, 2013 | Website
For this copywriter the beauty of websites is that they’re so easy to update. Accepting changes to her copy after handover is perhaps harder. Submit samples of your work, it says. No problem. And then my fingers freeze over the keyboard. Faced as I am with the ‘box of...
by Gill Booles | Feb 5, 2013 | Content
The average UK household* has more than 43 hours worth of TV programmes waiting to be watched. We’re acquiring more and more content, and increasingly unwilling to part with it. Hoarding content is a hidden problem. We’ve all seen the TV programmes. The house overrun...
by Gill Booles | Jan 27, 2013 | Marketing, social media
Well boo hoo, poor you. I didn’t realise you were finding giving to charity so hard. Of course I’d love to help. I’ll head over to Facebook right now and ‘like’ your page. Shall I peel you a grape while I’m there? Assuming you could you be bothered to eat it. This...
by Gill Booles | Jan 21, 2013 | Writing style
If you want the sense of truth that comes from an eyewitness account you use the first person. The story is told by the main character from their point of view, and we stay inside the head of someone intimately involved with the events. He can explain his actions and...
