by Gill Booles | Dec 5, 2012 | Communication, Marketing
At this time of year I feel like I’m being grabbed by the elbow and propelled towards the Christmas I am not yet ready for. Sainsbury’s ‘know Christmas is more than just one day. It’s about a whole season of days’. Apparently it’s not enough to panic buy for one day,...
by Gill Booles | Nov 29, 2012 | Communication, Writing style
This week saw the world premiere of The Hobbit: An Unexpected Journey, a film telling a story where characters go on ‘a journey’. At the start Bilbo Baggins is just like us, living his ordinary life, but by the end he will have become a hero. As he moves through his...
by Gill Booles | Nov 19, 2012 | Articles, Editing, Website
Get your facts right, they said. All the companies featured in the publication I was working on were multinationals and household names. And their top people had been interviewed for the accompanying worldwide TV series, so it wasn’t like I was being asked for...
by Gill Booles | Nov 12, 2012 | Communication, Digital
It was when the HMRC call centre worker said ‘we can fax them through’ that I was briefly pulled up short. Until then I’d been OK. I had my 10 digit personal reference number and password, I even had a print copy of old statements. Fax? I looked wildly round the room....
by Gill Booles | Nov 5, 2012 | Communication, Design, Marketing, Print
No matter how bad things get, How to Worry Less About Money offers comfort, a book to sit and stroke as the bailiffs step over your prone body and carry the furniture onto the street. The series by PanMacmillan has the most strokeable covers you’ll meet. I was...
