by Gill Booles | Mar 4, 2012 | Strategy documents
Recently I was asked to develop a mission statement. By the time I was brought in many people had been involved in the consultation process. The result was a draft which it was my job to develop and fine tune. But this was more than a straightforward writing task. I...
by Gill Booles | Feb 15, 2012 | Marketing
How to find a product that you can’t otherwise find? Chicago screws (also known as interscrews, binding screws, snap posts or as I like to call them ‘those things that no one sells’) are great for binding a restaurant menu, photo album or sample swatch. Just try to...
by Gill Booles | Jan 27, 2012 | Marketing
Failed to keep your new year’s resolutions? Well it’s not too late as millions welcome the Chinese New Year. Along with losing weight, cutting down on the drinking can I suggest you start the Year of the Dragon by resolving to choose your words carefully. Let’s start...
by Gill Booles | Dec 21, 2011 | Communication
What are the modern manners for sending Xmas cards? After how many years of not receiving a card back, should we cross a name off our list? And is it becoming a dying art? As overheard in a cafe: “Do you send cards?”. “Only to my gran. She still expects to get one.”...
by Gill Booles | Nov 22, 2011 | Communication
Step outside. Let’s leave this website and continuing the conversation on email. Join my online community and engage in a debate on LinkedIn. If you’re thinking of jumping between communication channels you might want to bear the following in mind: Don’t assume...
