by Gill Booles | Oct 12, 2011 | Marketing
Sorry. But there’s no escape. Even if you work all on your ownsome. You’ll still need a well-written profile – for the About Us section of your website, sales credentials, proposals or professional association membership. Follow these top tips for profiles with...
by Gill Booles | Oct 2, 2011 | Editing, Writing style
The writing shouldn’t come between the reader and what’s being described. And the writer shouldn’t get in the way, like a small petulant child tugging at your elbow: “Look, look at this. Let me show you something.” Look at the following sentences, all of which contain...
by Gill Booles | Sep 12, 2011 | Articles, social media, Website
I worked on the When You Find Out You’re Pregnant – Tell Me public health campaign. The aim was to encourage women to contact their midwife as early in their pregnancy as possible. If only Beyonce had been available as a poster girl. Announcing her pregnancy...
by Gill Booles | Aug 30, 2011 | Communication, social media, Website
Accept that you’ll never have as many Twitter followers as Stephen Fry. At least not at the same time as running a business. The news section of your website will be forever ‘under construction’. And those people who signed up to your newsletter will continue to wait...
by Gill Booles | Aug 12, 2011 | Marketing, Writing style
Failing to look at what your competitors are up to can trigger the ‘looky-likey’ trap. Signs that you are hurting your business by resorting to stereotypes include: If you are a hairdresser or beauty salon you will ‘listen to what our customers want’, always offer an...
