by Gill Booles | Aug 2, 2011 | Print
Hear that? Shhh. Listen. There it is again. A creeping, stealthy, resurgence of print formats. Silently returning to laugh in the face of online. Or more likely, hold hands and form a union towards cooperative working. Maybe I’ve had my head turned by digital too...
by Gill Booles | Jun 20, 2011 | Communication, Writing style
I’m reminded of the sticker by Glasgow artist, David Shrigley. Simply says: ‘You can’t help looking at this’ Or a sign on a cake display ‘Remember fly pies? Eccles cakes £2.99’. Sometimes less is more: Stop being polite. Get to the point. Put the main point first when...
by Gill Booles | Apr 15, 2011 | Marketing, Website
This article first appeared on: Bitsy – the friendliest B2B marketplace on the web For various reasons I get to see a lot of website for starts ups – laser teeth whitening, nail bars, salsa and Zumba classes pepper my waking hours. And I’m usually trying to help...
by Gill Booles | Mar 4, 2011 | Marketing
This article first appeared on: Bitsy – the friendliest B2B marketplace on the web In sub zero weather I stood outside an old Prussian public toilet on a traffic island under a railway bridge eating a burger. Complete strangers had led me, a woman in a foreign...
by Gill Booles | Feb 15, 2011 | Communication, Digital, Website
Today’s phones enable people to do most of the things they used to use computers for. It’s therefore worth considering how this affects communication. Here are 5 issues to bear in mind when communicating with smartphones. Quick Response (QR) codes. Black and white...
