by Gill Booles | Dec 30, 2015 | Blog, Marketing
As we look to the New Year, Millennials feature heavily in many of the predictions for 2016. I’m exhausted by the constant claim that the Net Generation, those born between 1980 and 2000, will change how we do business. Forever. Sometimes I sit and wonder, what the...
by Gill Booles | Nov 17, 2015 | Blog, social media
Social media is about building networks and it works best when a single person or handful of people take charge. But it takes time. Whether or not you choose to get involved you can’t afford to ignore it – the genie is already out of the bottle. You need to be...
by Gill Booles | Nov 2, 2015 | Blog, Marketing, Print, Self-publishing, Writing style
Here’s my advice for marketing your book, possibly even before you’ve written it. Most people are not just writing a book. Do you have the luxury of writing full time and getting paid for it? As an expert writer or knowledge specialist, you’ll most likely be writing...
by Gill Booles | Oct 23, 2015 | Blog, Communication, Content
Listening to the Talk Talk chief executive Dido Harding being interviewed about the widespread hacking of customer data earlier, I was struck by the use of one particular turn of phrase: “We’re reaching out to our customers”. The dog gave a startled...
by Gill Booles | Dec 9, 2014 | Blog, Communication, Content, Editing, Marketing, Print
Remember that man in overalls sweeping the floor of the Space Center at Cape Canaveral, who, when asked by JF Kennedy ‘What do you do here?’ replied: ‘Mr President, I’m helping put a man on the moon’? The point was he didn’t say, ‘I just come in and sweep the floor’....
