by Gill Booles | Jan 17, 2014 | Blog, Content
I’m just not that into you. You try to let them down easily, but many brands are in denial. You stop returning their calls, they continue to email. Somehow you feel differently about the brand that once you couldn’t wait to tell your friends and family about. Many...
by Gill Booles | Dec 10, 2013 | Blog, Content, Marketing, Print
2013 was all about the corporate Yearbook. Each year comes with its own set of trends. Creating content for Myspace (2008) came and went, whilst the 2009 website landing page is here to stay. As, I suspect, is the yearbook, a publication a business will create purely...
by Gill Booles | Dec 4, 2013 | Blog, Digital, Front page, Marketing, Website
Shop local and support Small Business Saturday (7 Dec), you may find hidden gems. Or you may be unlucky and find the shop in darkness with a closed sign on the door. Ahead of the day – the first one in the UK – I’m putting in a request for market traders and...
by Gill Booles | Nov 26, 2013 | Articles, Communication, Content, Events, reading
The last person to raise a hand when the English teacher asks for a volunteer to read aloud is always the budding writer. It’s often left to their classmates, the ones who dream of being singers, dancers and actors. Appearing on Desert Island Discs the award-winning...
by Gill Booles | Nov 19, 2013 | Blog, Content, Print, production
Contents pages are the magazine equivalent of the appendix, a part that we no longer need. Evolution from print to digital has made this part of a publication redundant. It’s easier to navigate a digital title from the thumbnail grid showing all the pages laid out in...
