by Gill Booles | Aug 8, 2016 | Blog, Digital
Facebook has introduced measures to reduce the number of clickbait headlines that it shows in your newsfeed. A victory for all of us who have wasted time clicking on a headline, and ended up being misled into reading a load of nonsense. Farewell to ‘32 Health Things...
by Gill Booles | Jul 16, 2016 | advertising, Blog
You know those images on web pages that keep moving, the banner adverts that distract and annoy? Well, I’m rather proud to have made my first one. It’s a GIF, an animated digital advert placed in an American trade directory for film and TV equipment suppliers....
by Gill Booles | Jun 22, 2016 | Blog, Communication
How to announce the Brexit to your employees, or any big news likely to lead to uncertainty? Big announcements in business can benefit from having a writer on your team, here’s how: By defining the message. The Corporate Communications or HR team will have held...
by Gill Booles | May 3, 2016 | Blog, Interviewing
The move to even shorter news cycles can only mean one thing: less time to check the facts. I don’t envy those reporting on Brexit or the US Presidential campaign, where you’re always one step behind; broadcast news often lags even further behind. I’ve been a...
by Gill Booles | Apr 5, 2016 | Blog, Events
There’s nothing more helpful than the location of the event, yet many fail to include this vital piece of information when they issue an invitation. Not including the location seems to be a new ‘thing’ There’ll be a clickbait headline ‘Don’t miss out on a day of...
by Gill Booles | Mar 21, 2016 | Blog, Communication
Every actor has been scouted by a football club. The number of lads who nearly signed as a professional footballer before retraining as a performer is perhaps surprising. In the ‘50s, Sean Connery was reported to have been scouted for Celtic. Actually, he was offered...
