by Gill Booles | Dec 4, 2013 | Blog, Digital, Front page, Marketing, Website
Shop local and support Small Business Saturday (7 Dec), you may find hidden gems. Or you may be unlucky and find the shop in darkness with a closed sign on the door. Ahead of the day – the first one in the UK – I’m putting in a request for market traders and...
by Gill Booles | Nov 19, 2013 | Blog, Content, Print, production
Contents pages are the magazine equivalent of the appendix, a part that we no longer need. Evolution from print to digital has made this part of a publication redundant. It’s easier to navigate a digital title from the thumbnail grid showing all the pages laid out in...
by Gill Booles | Apr 9, 2013 | Blog, Content
I’m so vain. I’m going to print this off and store it in a lead-lined box. I can only anticipate the delight of future historians who will discover its preserved remains – reputations will be made, careers built, all on the back of a blog post circa 2013. You see we...
by Gill Booles | Apr 4, 2013 | Blog, Content
The bonuses have been paid, the pay rises agreed, and the natives are getting restless. After the great Easter getaway comes the Great Escape. Putting a spring in the step, for many job hunters is the prospect of a pepped-up CV. Of all the copywriting projects I most...
by Gill Booles | Mar 26, 2013 | Articles, Blog, Digital, Print
In which Gill Booles finds that people are free and easy with their image, but if you try and quote them they turn a little peculiar. Indians believed that photographing could steal a person’s soul. Today, almost no thought is given to ask for permission to take our...
by Gill Booles | Mar 14, 2013 | Blog, Communication, Content, Digital, Print
Gill Booles reviews The Shallows by Nicholas Carr for All Media Scotland. Reproduced – you need to be signed up to read the original Remember the Tomorrow People ? Well, it seems the next stage of human evolution is more likely to be the Pancake People – spread wide...
