by Gill Booles | Feb 12, 2017 | Blog, Communication
Recently I was talking to a designer who had been asked by their client to redesign an employee magazine. The client is a multinational company, with a workforce of tens of thousands spread across multiple locations worldwide. It has grown rapidly through acquisition....
by Gill Booles | Jan 12, 2017 | Blog, Communication
When you borrow an electric car from Enterprise Car Club, they give you printed instructions covering the basics such as how to start it, and how to return it to the charging point. The thing is, the unfamiliar charging set-up gets all the attention, at the expense of...
by Gill Booles | Jun 22, 2016 | Blog, Communication
How to announce the Brexit to your employees, or any big news likely to lead to uncertainty? Big announcements in business can benefit from having a writer on your team, here’s how: By defining the message. The Corporate Communications or HR team will have held...
by Gill Booles | Mar 21, 2016 | Blog, Communication
Every actor has been scouted by a football club. The number of lads who nearly signed as a professional footballer before retraining as a performer is perhaps surprising. In the ‘50s, Sean Connery was reported to have been scouted for Celtic. Actually, he was offered...
by Gill Booles | Oct 23, 2015 | Blog, Communication, Content
Listening to the Talk Talk chief executive Dido Harding being interviewed about the widespread hacking of customer data earlier, I was struck by the use of one particular turn of phrase: “We’re reaching out to our customers”. The dog gave a startled...
by Gill Booles | Dec 9, 2014 | Blog, Communication, Content, Editing, Marketing, Print
Remember that man in overalls sweeping the floor of the Space Center at Cape Canaveral, who, when asked by JF Kennedy ‘What do you do here?’ replied: ‘Mr President, I’m helping put a man on the moon’? The point was he didn’t say, ‘I just come in and sweep the floor’....
