by Gill Booles | Oct 14, 2014 | Blog, Communication, Content
Have you been amused and delighted recently? Give it a minute. Still nothing? I’m surprised, given that everything from coffee machines to garden centres seems to make this brand promise. Just recently the phrase jumped out at me from a B2B marketing industry website...
by Gill Booles | Sep 17, 2014 | Blog, Communication, translations, Website
Many are asking should you invest in Alibaba as the Chinese internet trading company heads towards a float on the New York Stock Exchange. If the question you’re asking is Ali-what? then read on. E-commerce is more than eBay and Amazon. Don’t limit yourself to Western...
by Gill Booles | Aug 7, 2014 | Blog, Communication
Looking for words this Edinburgh Fringe? Comfortable to let content to take centre stage? There are over 3,000 shows and more than 250 venues. I’ve managed to cut it down to just these 3 performances of spoken word, comedy and poetry: Grave Invaders The dripping...
by Gill Booles | Aug 7, 2014 | Articles, Blog, Communication, Content, Digital, Editing, Front page, production, Proofreading, Uncategorized, Website
Warning: Tenuous jumping on the baking bandwagon as the Great British Bake Off returns to our screens. I’d love some ideas for content that is light, easy and quick to make. My 32-year old designer insists we don’t have room for many words. How do we get more bang for...
by Gill Booles | Mar 17, 2014 | Blog, Communication, Content, Proofreading, reading
As teachers endlessly tell children “don’t move your lips when you read.” There’s no disputing that it slows young readers down. Reading speed is limited by how fast you are able to speak. “You speak too quickly, slow down” teachers also endlessly tell...
by Gill Booles | Jan 28, 2014 | Articles, Blog, Communication, Content, Digital, social media, translations, Website, Writing style
Man United will join millions of people to celebrate the Chinese New Year, the Year of the Horse, which falls on 31 January. The club will use its own official Chinese website, to appeal to Chinese-speaking fans. It’s fair to assume the club doesn’t have to justifying...
