If you won’t read, we can’t share: the one about X Factor, poo and Book Week Scotland

by Gill Booles | Nov 26, 2013 | Articles, Communication, Content, Events, reading

The last person to raise a hand when the English teacher asks for a volunteer to read aloud is always the budding writer. It’s often left to their classmates, the ones who dream of being singers, dancers and actors. Appearing on Desert Island Discs the award-winning...

Why The Shallows rewards deep reading

by Gill Booles | Mar 14, 2013 | Blog, Communication, Content, Digital, Print

Gill Booles reviews The Shallows by Nicholas Carr for All Media Scotland. Reproduced – you need to be signed up to read the original Remember the  Tomorrow People ? Well, it seems the next stage of human evolution is more likely to be the Pancake People – spread wide...

So, I’m going to start my sentences like this. So what?

by Gill Booles | Mar 6, 2013 | Blog, Communication

So, I’m unbuttoning my uptight grammar says Gill Booles So split infinitives? I can take ‘em or leave ‘em. Depends if anybody’s looking or likely to mind. I can construct sentences with or without. It’s all about context. Depending on what company I keep I can loosen...

Past perfect content. Why it’s all just a little bit of history repeating

by Gill Booles | Dec 31, 2012 | Communication, Digital, Marketing, Print, Self-publishing, social media, Website

You look back.  You look back to the start of the year when plans were being drawn up. Back when it all seemed so simple. It is simple. Well no perhaps that’s a tad simplistic, if ‘it’ is life. I’m not a lifestyle guru. There are many other blogs which will promise...

Christmas is coming: Why brands should stop nagging

by Gill Booles | Dec 5, 2012 | Communication, Marketing

At this time of year I feel like I’m being grabbed by the elbow and propelled towards the Christmas I am not yet ready for. Sainsbury’s ‘know Christmas is more than just one day. It’s about a whole season of days’. Apparently it’s not enough to panic buy for one day,...

Why ‘it’s been an amazing journey’ should be banned

by Gill Booles | Nov 29, 2012 | Communication, Writing style

This week saw the world premiere of The Hobbit: An Unexpected Journey, a film telling a story where characters go on ‘a journey’. At the start Bilbo Baggins is just like us, living his ordinary life, but by the end he will have become a hero. As he moves through his...