by Gill Booles | Jul 12, 2010 | Articles, Communication, Digital, Editing, Freelancing, Marketing, Print, Proofreading, Website
Welcome to the Words Are Everywhere newsletter. *************** SUN, SEA AND SPARE CAPACITY Summers can be tough. With so many clients, colleagues and suppliers on holiday, projects still have to go ahead. Schedules slip and clients return demanding to know why the...
by Gill Booles | May 28, 2010 | Communication, Marketing, Writing style
I am not a big fan of Sex and the City. The anticipation surrounding the release of the second film is ridiculous. But what really gets my goat is this; my opinion doesn’t count. It’s a film with a ready made audience which will succeed despite the one and two star...
by Gill Booles | Feb 12, 2010 | Articles, Communication, Digital, Print
We’ve all been there. The first time it’s new and exciting, but before long it’s routine, pedestrian and you find yourself looking longingly elsewhere for distraction. It’s the same for everyone who has ever set up a newsletter, ezine or blog. It starts as a novelty,...
by Gill Booles | Dec 1, 2009 | Communication, Marketing
Direct marketing uses techniques to get your message to your target audience, directly. The cornerstone is sending direct mail. And many of us, at this time of year will be thinking about sending Xmas cards. But it’s so easy to get it wrong. Here are the five top...
by Gill Booles | Oct 2, 2009 | Communication, Digital, social media, Website
As legend has it, Ernest Hemingway was asked if he knew the shortest story in the English language. He is said to have answered: “For sale: Baby clothes, never used.” Impressive and less than 140 characters. Much as Da Vinci came up with the idea of the...
