by Gill Booles | Aug 7, 2014 | Articles, Blog, Communication, Content, Digital, Editing, Front page, production, Proofreading, Uncategorized, Website
Warning: Tenuous jumping on the baking bandwagon as the Great British Bake Off returns to our screens. I’d love some ideas for content that is light, easy and quick to make. My 32-year old designer insists we don’t have room for many words. How do we get more bang for...
by Gill Booles | Jun 8, 2014 | Articles, Blog, Content, Front page, Interviewing
Do you want to be an authority? To be known as an expert in your field? Are you keen to demonstrate thought leadership? Then read on. When I started copywriting 13 years ago I didn’t appreciate the amount of time I would spend hunting for expert opinion. Writing a...
by Gill Booles | Mar 17, 2014 | Blog, Communication, Content, Proofreading, reading
As teachers endlessly tell children “don’t move your lips when you read.” There’s no disputing that it slows young readers down. Reading speed is limited by how fast you are able to speak. “You speak too quickly, slow down” teachers also endlessly tell...
by Gill Booles | Jan 28, 2014 | Articles, Blog, Communication, Content, Digital, social media, translations, Website, Writing style
Man United will join millions of people to celebrate the Chinese New Year, the Year of the Horse, which falls on 31 January. The club will use its own official Chinese website, to appeal to Chinese-speaking fans. It’s fair to assume the club doesn’t have to justifying...
by Gill Booles | Jan 17, 2014 | Blog, Content
I’m just not that into you. You try to let them down easily, but many brands are in denial. You stop returning their calls, they continue to email. Somehow you feel differently about the brand that once you couldn’t wait to tell your friends and family about. Many...
by Gill Booles | Dec 10, 2013 | Blog, Content, Marketing, Print
2013 was all about the corporate Yearbook. Each year comes with its own set of trends. Creating content for Myspace (2008) came and went, whilst the 2009 website landing page is here to stay. As, I suspect, is the yearbook, a publication a business will create purely...
