by Gill Booles | Nov 26, 2013 | Articles, Communication, Content, Events, reading
The last person to raise a hand when the English teacher asks for a volunteer to read aloud is always the budding writer. It’s often left to their classmates, the ones who dream of being singers, dancers and actors. Appearing on Desert Island Discs the award-winning...
by Gill Booles | Nov 19, 2013 | Blog, Content, Print, production
Contents pages are the magazine equivalent of the appendix, a part that we no longer need. Evolution from print to digital has made this part of a publication redundant. It’s easier to navigate a digital title from the thumbnail grid showing all the pages laid out in...
by Gill Booles | Apr 9, 2013 | Blog, Content
I’m so vain. I’m going to print this off and store it in a lead-lined box. I can only anticipate the delight of future historians who will discover its preserved remains – reputations will be made, careers built, all on the back of a blog post circa 2013. You see we...
by Gill Booles | Apr 4, 2013 | Blog, Content
The bonuses have been paid, the pay rises agreed, and the natives are getting restless. After the great Easter getaway comes the Great Escape. Putting a spring in the step, for many job hunters is the prospect of a pepped-up CV. Of all the copywriting projects I most...
by Gill Booles | Mar 14, 2013 | Blog, Communication, Content, Digital, Print
Gill Booles reviews The Shallows by Nicholas Carr for All Media Scotland. Reproduced – you need to be signed up to read the original Remember the Tomorrow People ? Well, it seems the next stage of human evolution is more likely to be the Pancake People – spread wide...
by Gill Booles | Feb 19, 2013 | Content, Marketing, Writing style
I will leave behind a lovingly crafted product listing for a coffee machine. Feel free to use it. A quick copy and paste should do the job. No, no, I insist. Please go ahead. Be my guest says Gill Booles. Once I’ve joined the coffee grounds, it’s likely to be my...
