by Gill Booles | Dec 9, 2014 | Blog, Communication, Content, Editing, Marketing, Print
Remember that man in overalls sweeping the floor of the Space Center at Cape Canaveral, who, when asked by JF Kennedy ‘What do you do here?’ replied: ‘Mr President, I’m helping put a man on the moon’? The point was he didn’t say, ‘I just come in and sweep the floor’....
by Gill Booles | Aug 7, 2014 | Articles, Blog, Communication, Content, Digital, Editing, Front page, production, Proofreading, Uncategorized, Website
Warning: Tenuous jumping on the baking bandwagon as the Great British Bake Off returns to our screens. I’d love some ideas for content that is light, easy and quick to make. My 32-year old designer insists we don’t have room for many words. How do we get more bang for...
by Gill Booles | Nov 19, 2012 | Articles, Editing, Website
Get your facts right, they said. All the companies featured in the publication I was working on were multinationals and household names. And their top people had been interviewed for the accompanying worldwide TV series, so it wasn’t like I was being asked for...
by Gill Booles | Oct 11, 2012 | Editing, Proofreading, Self-publishing
“You must meet Sue,” the friend says “she’s taking early retirement and is going to be a proofreader. Perhaps she could lend you a hand.” “Is she trained? How much experience does she have? ” I ask, keen to have a go-to-person for times like this when I’m too busy to...
by Gill Booles | Oct 2, 2011 | Editing, Writing style
The writing shouldn’t come between the reader and what’s being described. And the writer shouldn’t get in the way, like a small petulant child tugging at your elbow: “Look, look at this. Let me show you something.” Look at the following sentences, all of which contain...
by Gill Booles | Dec 14, 2010 | Digital, Editing, Marketing, Print, Proofreading
Welcome to the Words Are Everywhere newsletter. With panto season about to start, don’t miss out and book your favourite now: *************** HUMPTY DUMPTY It’s Christttttmaaaaas. And I know of at least one annual report that has as much chance of being printed...
