by Gill Booles | Jun 17, 2010 | Freelancing
I blame TV. ‘Before television, you would not have seen the World Cup, but you would have followed your own local teams with intensity. You would have spent more time playing yourself’ says White Dot, the campaign against television. I’m going to...
by Gill Booles | Mar 30, 2010 | Freelancing
April brings new beginnings. It brings the new financial year which in turn brings new budgets to spend, particularly in the public sector. With the prospect of new campaigns on the horizon, here are some points to consider if you’re thinking about commissioning a...
by Gill Booles | Mar 17, 2010 | Freelancing
One glance at the St Patrick’s Day revelry outside makes me wonder why anyone would equate a giant fluffy hat shaped like a pint of Guinness with a patron saint. Some things are perhaps less open to question. We all recognize the intrinsic value of research to our...
by Gill Booles | Mar 3, 2010 | Freelancing
Who hasn’t had to bring in some external help to meet a tight deadline at one time or another? If you’ve never done it before it can be a daunting prospect. Here are my top tips for bringing a freelancer on board, painless and effortlessly Preparation. Before you...
by Gill Booles | Jan 20, 2010 | Freelancing, Marketing
Work, like the seasons, tends to follow a certain pattern. In the public sector, January is all go. There’s pressure to spend budgets by the end of the financial year, projects are reaching the end of their production cycle and there’s proofreading galore to get...
by Gill Booles | Nov 26, 2009 | Editing, Freelancing, Marketing, Proofreading
The psychology of the supermarket shop sometimes seeps into the mind of a client. We’re used to going in to pick up a toilet roll and waddling to the car with enough BOGOF rolls to insulate the attic. But getting more for our marketing pound doesn’t necessarily mean...
