by Gill Booles | Apr 9, 2022 | Blog, Front page
What is this thing we’re calling the metaverse? There’s a steep learning curve for much of the emerging technology I write about – quantum computing, precision medicine, artificial intelligence, solid state batteries and cybersecurity. Three years after writing about...
by Gill Booles | Sep 14, 2021 | Blog, Front page
I have a magpie mind; I collect information. But, I fail to accumulate knowledge. Fleetingly, I’ll be a world authority on a subject because I’ve spoken to experts and interviewed thought leaders. All that research benefits my clients, but it doesn’t stick in my...
by Gill Booles | May 21, 2020 | Blog, Front page, Recent work
Are you avoiding the news? According to research by the Reuters Institute, 60 per cent of people say they always, often or sometimes avoid news during the present Covid-19 emergency. Well, this is a news-free zone. As we endure the second month of lockdown, I share...
by Gill Booles | Apr 24, 2020 | Blog, Front page, Marketing
COVID-19 brought the film and TV industry to a halt, more or less overnight on 17 March 2020. The next day, I jumped on a call with the two owners of Power Gems, and we came up with a way to harness the six years spent working together to build a global brand. The...
by Gill Booles | Jan 15, 2020 | Articles, Blog, Front page
About twenty years ago, I got my first experience of working on a business magazine. Amid deadlines for a Masters in Journalism and early morning shifts at a press cutting agency, I filed my first piece for The CA magazine. Back then, the magazine was produced...
by Gill Booles | Sep 11, 2014 | Blog, Content, Front page, Marketing
This week I was asked to quote a fee for writing the label copy for a well known Scottish drink. I’m still waiting to hear whether my language must be come-hither seductive shelf stopper or a zingy sassy invitation to ‘take me to the till’. Either way,...
