by Gill Booles | Apr 24, 2020 | Blog, Front page, Marketing
COVID-19 brought the film and TV industry to a halt, more or less overnight on 17 March 2020. The next day, I jumped on a call with the two owners of Power Gems, and we came up with a way to harness the six years spent working together to build a global brand. The...
by Gill Booles | Feb 20, 2018 | Blog, Marketing
I like to believe I’m a copywriter who understands my client’s industry and business, but what exactly is the difference between a gaffer and a best boy? Fortunately film critic, Antonia Quirke has made a series for BBC Radio 4 – Quirke’s Cast and Crew, where she...
by Gill Booles | Oct 25, 2017 | Blog, Marketing
Ever wondered how a product gets to be awarded ‘the world’s best’? It’s not a level playing field – yes, each product has an equal chance of winning. But not every product is going to enter, and the common mistake we all make is focusing on competition that isn’t even...
by Gill Booles | Aug 17, 2017 | Blog, Marketing
Online reviews from happy customers are a great way to win more business. Marketing automation can help you, by sending emails to ask for feedback. But while automation can save you time, you also don’t want to make these mistakes. Today, The Body Shop UK sent me this...
by Gill Booles | Dec 30, 2015 | Blog, Marketing
As we look to the New Year, Millennials feature heavily in many of the predictions for 2016. I’m exhausted by the constant claim that the Net Generation, those born between 1980 and 2000, will change how we do business. Forever. Sometimes I sit and wonder, what the...
by Gill Booles | Nov 2, 2015 | Blog, Marketing, Print, Self-publishing, Writing style
Here’s my advice for marketing your book, possibly even before you’ve written it. Most people are not just writing a book. Do you have the luxury of writing full time and getting paid for it? As an expert writer or knowledge specialist, you’ll most likely be writing...
