by Gill Booles | Dec 9, 2014 | Blog, Communication, Content, Editing, Marketing, Print
Remember that man in overalls sweeping the floor of the Space Center at Cape Canaveral, who, when asked by JF Kennedy ‘What do you do here?’ replied: ‘Mr President, I’m helping put a man on the moon’? The point was he didn’t say, ‘I just come in and sweep the floor’....
by Gill Booles | Sep 11, 2014 | Blog, Content, Front page, Marketing
This week I was asked to quote a fee for writing the label copy for a well known Scottish drink. I’m still waiting to hear whether my language must be come-hither seductive shelf stopper or a zingy sassy invitation to ‘take me to the till’. Either way,...
by Gill Booles | Apr 9, 2014 | Blog, Marketing, Research
Are you spending your day browsing email newsletters? No, me neither. So, let’s assume the readers of your newsletter are just like you and me. What would make them pay more attention? Follow these top tips to give your newsletters greater stand out: Test, trial and...
by Gill Booles | Dec 10, 2013 | Blog, Content, Marketing, Print
2013 was all about the corporate Yearbook. Each year comes with its own set of trends. Creating content for Myspace (2008) came and went, whilst the 2009 website landing page is here to stay. As, I suspect, is the yearbook, a publication a business will create purely...
by Gill Booles | Dec 4, 2013 | Blog, Digital, Front page, Marketing, Website
Shop local and support Small Business Saturday (7 Dec), you may find hidden gems. Or you may be unlucky and find the shop in darkness with a closed sign on the door. Ahead of the day – the first one in the UK – I’m putting in a request for market traders and...
by Gill Booles | Feb 19, 2013 | Content, Marketing, Writing style
I will leave behind a lovingly crafted product listing for a coffee machine. Feel free to use it. A quick copy and paste should do the job. No, no, I insist. Please go ahead. Be my guest says Gill Booles. Once I’ve joined the coffee grounds, it’s likely to be my...
