by Gill Booles | Feb 15, 2012 | Marketing
How to find a product that you can’t otherwise find? Chicago screws (also known as interscrews, binding screws, snap posts or as I like to call them ‘those things that no one sells’) are great for binding a restaurant menu, photo album or sample swatch. Just try to...
by Gill Booles | Jan 27, 2012 | Marketing
Failed to keep your new year’s resolutions? Well it’s not too late as millions welcome the Chinese New Year. Along with losing weight, cutting down on the drinking can I suggest you start the Year of the Dragon by resolving to choose your words carefully. Let’s start...
by Gill Booles | Oct 12, 2011 | Marketing
Sorry. But there’s no escape. Even if you work all on your ownsome. You’ll still need a well-written profile – for the About Us section of your website, sales credentials, proposals or professional association membership. Follow these top tips for profiles with...
by Gill Booles | Aug 12, 2011 | Marketing, Writing style
Failing to look at what your competitors are up to can trigger the ‘looky-likey’ trap. Signs that you are hurting your business by resorting to stereotypes include: If you are a hairdresser or beauty salon you will ‘listen to what our customers want’, always offer an...
by Gill Booles | Apr 15, 2011 | Marketing, Website
This article first appeared on: Bitsy – the friendliest B2B marketplace on the web For various reasons I get to see a lot of website for starts ups – laser teeth whitening, nail bars, salsa and Zumba classes pepper my waking hours. And I’m usually trying to help...
by Gill Booles | Mar 4, 2011 | Marketing
This article first appeared on: Bitsy – the friendliest B2B marketplace on the web In sub zero weather I stood outside an old Prussian public toilet on a traffic island under a railway bridge eating a burger. Complete strangers had led me, a woman in a foreign...
