by Gill Booles | Nov 2, 2015 | Blog, Marketing, Print, Self-publishing, Writing style
Here’s my advice for marketing your book, possibly even before you’ve written it. Most people are not just writing a book. Do you have the luxury of writing full time and getting paid for it? As an expert writer or knowledge specialist, you’ll most likely be writing...
by Gill Booles | Dec 9, 2014 | Blog, Communication, Content, Editing, Marketing, Print
Remember that man in overalls sweeping the floor of the Space Center at Cape Canaveral, who, when asked by JF Kennedy ‘What do you do here?’ replied: ‘Mr President, I’m helping put a man on the moon’? The point was he didn’t say, ‘I just come in and sweep the floor’....
by Gill Booles | Dec 10, 2013 | Blog, Content, Marketing, Print
2013 was all about the corporate Yearbook. Each year comes with its own set of trends. Creating content for Myspace (2008) came and went, whilst the 2009 website landing page is here to stay. As, I suspect, is the yearbook, a publication a business will create purely...
by Gill Booles | Nov 19, 2013 | Blog, Content, Print, production
Contents pages are the magazine equivalent of the appendix, a part that we no longer need. Evolution from print to digital has made this part of a publication redundant. It’s easier to navigate a digital title from the thumbnail grid showing all the pages laid out in...
by Gill Booles | Mar 26, 2013 | Articles, Blog, Digital, Print
In which Gill Booles finds that people are free and easy with their image, but if you try and quote them they turn a little peculiar. Indians believed that photographing could steal a person’s soul. Today, almost no thought is given to ask for permission to take our...
by Gill Booles | Mar 14, 2013 | Blog, Communication, Content, Digital, Print
Gill Booles reviews The Shallows by Nicholas Carr for All Media Scotland. Reproduced – you need to be signed up to read the original Remember the Tomorrow People ? Well, it seems the next stage of human evolution is more likely to be the Pancake People – spread wide...
