by Gill Booles | Sep 12, 2011 | Articles, social media, Website
I worked on the When You Find Out You’re Pregnant – Tell Me public health campaign. The aim was to encourage women to contact their midwife as early in their pregnancy as possible. If only Beyonce had been available as a poster girl. Announcing her pregnancy...
by Gill Booles | Aug 30, 2011 | Communication, social media, Website
Accept that you’ll never have as many Twitter followers as Stephen Fry. At least not at the same time as running a business. The news section of your website will be forever ‘under construction’. And those people who signed up to your newsletter will continue to wait...
by Gill Booles | Jul 8, 2010 | Freelancing, Marketing, social media
Creative freelancers may like to think they’re special. But we are just like accountants, lawyers and architects. You can be the most talented award-winning creative in Scotland and yet, like anyone else who provides a service for a living, you still need to market...
by Gill Booles | Oct 2, 2009 | Communication, Digital, social media, Website
As legend has it, Ernest Hemingway was asked if he knew the shortest story in the English language. He is said to have answered: “For sale: Baby clothes, never used.” Impressive and less than 140 characters. Much as Da Vinci came up with the idea of the...
by Gill Booles | Sep 1, 2009 | Freelancing, social media
When you work as a freelancer the latest developments in social media are as natural as the TV remote control. Or so the myth goes; that we tweet relentlessly, sit in coffee shops poring over our wi-fi enabled laptops and could work up a mountain thanks to our...
