by Gill Booles | Sep 17, 2014 | Blog, Communication, translations, Website
Many are asking should you invest in Alibaba as the Chinese internet trading company heads towards a float on the New York Stock Exchange. If the question you’re asking is Ali-what? then read on. E-commerce is more than eBay and Amazon. Don’t limit yourself to Western...
by Gill Booles | Aug 7, 2014 | Articles, Blog, Communication, Content, Digital, Editing, Front page, production, Proofreading, Uncategorized, Website
Warning: Tenuous jumping on the baking bandwagon as the Great British Bake Off returns to our screens. I’d love some ideas for content that is light, easy and quick to make. My 32-year old designer insists we don’t have room for many words. How do we get more bang for...
by Gill Booles | Jan 28, 2014 | Articles, Blog, Communication, Content, Digital, social media, translations, Website, Writing style
Man United will join millions of people to celebrate the Chinese New Year, the Year of the Horse, which falls on 31 January. The club will use its own official Chinese website, to appeal to Chinese-speaking fans. It’s fair to assume the club doesn’t have to justifying...
by Gill Booles | Dec 4, 2013 | Blog, Digital, Front page, Marketing, Website
Shop local and support Small Business Saturday (7 Dec), you may find hidden gems. Or you may be unlucky and find the shop in darkness with a closed sign on the door. Ahead of the day – the first one in the UK – I’m putting in a request for market traders and...
by Gill Booles | Feb 12, 2013 | Website
For this copywriter the beauty of websites is that they’re so easy to update. Accepting changes to her copy after handover is perhaps harder. Submit samples of your work, it says. No problem. And then my fingers freeze over the keyboard. Faced as I am with the ‘box of...
by Gill Booles | Dec 31, 2012 | Communication, Digital, Marketing, Print, Self-publishing, social media, Website
You look back. You look back to the start of the year when plans were being drawn up. Back when it all seemed so simple. It is simple. Well no perhaps that’s a tad simplistic, if ‘it’ is life. I’m not a lifestyle guru. There are many other blogs which will promise...
