by Gill Booles | Dec 19, 2012 | Website
“You’ll soon be able to visit us using the new tram service” the restaurant promises on its website. Yeah, good luck with that. The Edinburgh trams may be delayed but you could say that the directions showing how to get to the restaurant will be correct one day. Even...
by Gill Booles | Nov 19, 2012 | Articles, Editing, Website
Get your facts right, they said. All the companies featured in the publication I was working on were multinationals and household names. And their top people had been interviewed for the accompanying worldwide TV series, so it wasn’t like I was being asked for...
by Gill Booles | Oct 15, 2012 | Communication, Website
Until recently anyone intending to adopt a dog only had one choice – to go down to the local rescue centre. The choice was limited to what was available in the immediate community. Today, there are local, national and international organisations offering to match dogs...
by Gill Booles | Jun 8, 2012 | Digital, Website
This is the invitation on the contact form on The Broken Family Band website. That box waiting to be filled with an email address is like the big red button you know you shouldn’t touch. You really want to see what happens. According to the website, the band played...
by Gill Booles | Sep 12, 2011 | Articles, social media, Website
I worked on the When You Find Out You’re Pregnant – Tell Me public health campaign. The aim was to encourage women to contact their midwife as early in their pregnancy as possible. If only Beyonce had been available as a poster girl. Announcing her pregnancy...
by Gill Booles | Aug 30, 2011 | Communication, social media, Website
Accept that you’ll never have as many Twitter followers as Stephen Fry. At least not at the same time as running a business. The news section of your website will be forever ‘under construction’. And those people who signed up to your newsletter will continue to wait...