by Gill Booles | Aug 31, 2010 | Editing, Marketing, Proofreading, Website
Do you remember Burger King’s Whopper Freakout campaign in which the Whopper disappeared from the menu for one day to prove the people’s love for the burger by showing their reactions? I fantasise about a similar campaign for writing and editing but sadly I suspect...
by Gill Booles | Jul 12, 2010 | Articles, Communication, Digital, Editing, Freelancing, Marketing, Print, Proofreading, Website
Welcome to the Words Are Everywhere newsletter. *************** SUN, SEA AND SPARE CAPACITY Summers can be tough. With so many clients, colleagues and suppliers on holiday, projects still have to go ahead. Schedules slip and clients return demanding to know why the...
by Gill Booles | Oct 9, 2009 | Digital, Print, Website
Il y a longtemps…No I haven’t a clue what it means either but if you used it in a French exam answer you got an extra mark. It was one of several phrases that I’d cram into the first paragraph, irrespective of topic, in order to be awarded maximum marks. The aim was...
by Gill Booles | Oct 2, 2009 | Communication, Digital, social media, Website
As legend has it, Ernest Hemingway was asked if he knew the shortest story in the English language. He is said to have answered: “For sale: Baby clothes, never used.” Impressive and less than 140 characters. Much as Da Vinci came up with the idea of the...
