by Gill Booles | Oct 24, 2012 | Communication, Writing style
Give Me Tap was described by the Sunday Times as a ‘bottle that can be refilled with tap water free of charge at participating restaurants’ erm…like any other bottle or those old fashioned things we used to call a glass? Turns out it was a more innovative and...
by Gill Booles | Sep 22, 2012 | Writing style
Finding the right words can be difficult. Make it easier by keeping the right company. Surround yourself by people who love words. Look out for: People who don’t waste words. These people don’t talk about ‘the incredible journey’ and ‘great place they’re at right now’...
by Gill Booles | Oct 2, 2011 | Editing, Writing style
The writing shouldn’t come between the reader and what’s being described. And the writer shouldn’t get in the way, like a small petulant child tugging at your elbow: “Look, look at this. Let me show you something.” Look at the following sentences, all of which contain...
by Gill Booles | Aug 12, 2011 | Marketing, Writing style
Failing to look at what your competitors are up to can trigger the ‘looky-likey’ trap. Signs that you are hurting your business by resorting to stereotypes include: If you are a hairdresser or beauty salon you will ‘listen to what our customers want’, always offer an...
by Gill Booles | Jun 20, 2011 | Communication, Writing style
I’m reminded of the sticker by Glasgow artist, David Shrigley. Simply says: ‘You can’t help looking at this’ Or a sign on a cake display ‘Remember fly pies? Eccles cakes £2.99’. Sometimes less is more: Stop being polite. Get to the point. Put the main point first when...
by Gill Booles | Dec 2, 2010 | Marketing, Website, Writing style
Are you giving customers the wrong impression? Your writing style reflects your attitude towards them. And the voice you use for your website and brochures could be the content equivalent of bad breath. Here are some of the biggest mistakes business owners make and...
