by Gill Booles | Sep 11, 2014 | Blog, Content, Front page, Marketing
This week I was asked to quote a fee for writing the label copy for a well known Scottish drink. I’m still waiting to hear whether my language must be come-hither seductive shelf stopper or a zingy sassy invitation to ‘take me to the till’. Either way,...
by Gill Booles | Aug 7, 2014 | Blog, Communication
Looking for words this Edinburgh Fringe? Comfortable to let content to take centre stage? There are over 3,000 shows and more than 250 venues. I’ve managed to cut it down to just these 3 performances of spoken word, comedy and poetry: Grave Invaders The dripping...
by Gill Booles | Oct 24, 2012 | Communication, Writing style
Give Me Tap was described by the Sunday Times as a ‘bottle that can be refilled with tap water free of charge at participating restaurants’ erm…like any other bottle or those old fashioned things we used to call a glass? Turns out it was a more innovative and...
