by Gill Booles | Nov 12, 2014 | Blog, Content
As the leaves fall from the trees, it’s time to turn to evergreen content. That’s content that doesn’t go out of date, words that stand the test of time. Is it evergreen? Ask if someone reading in a year’s time would find the content informative and interesting. If...
by Gill Booles | Oct 14, 2014 | Blog, Communication, Content
Have you been amused and delighted recently? Give it a minute. Still nothing? I’m surprised, given that everything from coffee machines to garden centres seems to make this brand promise. Just recently the phrase jumped out at me from a B2B marketing industry website...
by Gill Booles | Sep 11, 2014 | Blog, Content, Front page, Marketing
This week I was asked to quote a fee for writing the label copy for a well known Scottish drink. I’m still waiting to hear whether my language must be come-hither seductive shelf stopper or a zingy sassy invitation to ‘take me to the till’. Either way,...
by Gill Booles | Jan 17, 2014 | Blog, Content
I’m just not that into you. You try to let them down easily, but many brands are in denial. You stop returning their calls, they continue to email. Somehow you feel differently about the brand that once you couldn’t wait to tell your friends and family about. Many...
