by Gill Booles | Nov 12, 2014 | Blog, Content
As the leaves fall from the trees, it’s time to turn to evergreen content. That’s content that doesn’t go out of date, words that stand the test of time. Is it evergreen? Ask if someone reading in a year’s time would find the content informative and interesting. If...
by Gill Booles | Jun 8, 2014 | Articles, Blog, Content, Front page, Interviewing
Do you want to be an authority? To be known as an expert in your field? Are you keen to demonstrate thought leadership? Then read on. When I started copywriting 13 years ago I didn’t appreciate the amount of time I would spend hunting for expert opinion. Writing a...
by Gill Booles | Apr 9, 2014 | Blog, Marketing, Research
Are you spending your day browsing email newsletters? No, me neither. So, let’s assume the readers of your newsletter are just like you and me. What would make them pay more attention? Follow these top tips to give your newsletters greater stand out: Test, trial and...
by Gill Booles | Jan 17, 2014 | Blog, Content
I’m just not that into you. You try to let them down easily, but many brands are in denial. You stop returning their calls, they continue to email. Somehow you feel differently about the brand that once you couldn’t wait to tell your friends and family about. Many...
by Gill Booles | Nov 19, 2013 | Blog, Content, Print, production
Contents pages are the magazine equivalent of the appendix, a part that we no longer need. Evolution from print to digital has made this part of a publication redundant. It’s easier to navigate a digital title from the thumbnail grid showing all the pages laid out in...
