by Gill Booles | Apr 9, 2014 | Blog, Marketing, Research
Are you spending your day browsing email newsletters? No, me neither. So, let’s assume the readers of your newsletter are just like you and me. What would make them pay more attention? Follow these top tips to give your newsletters greater stand out: Test, trial and...
by Gill Booles | Nov 19, 2013 | Blog, Content, Print, production
Contents pages are the magazine equivalent of the appendix, a part that we no longer need. Evolution from print to digital has made this part of a publication redundant. It’s easier to navigate a digital title from the thumbnail grid showing all the pages laid out in...
by Gill Booles | Apr 9, 2013 | Blog, Content
I’m so vain. I’m going to print this off and store it in a lead-lined box. I can only anticipate the delight of future historians who will discover its preserved remains – reputations will be made, careers built, all on the back of a blog post circa 2013. You see we...
by Gill Booles | Apr 4, 2013 | Blog, Content
The bonuses have been paid, the pay rises agreed, and the natives are getting restless. After the great Easter getaway comes the Great Escape. Putting a spring in the step, for many job hunters is the prospect of a pepped-up CV. Of all the copywriting projects I most...
by Gill Booles | Mar 26, 2013 | Articles, Blog, Digital, Print
In which Gill Booles finds that people are free and easy with their image, but if you try and quote them they turn a little peculiar. Indians believed that photographing could steal a person’s soul. Today, almost no thought is given to ask for permission to take our...
