by Gill Booles | Mar 14, 2013 | Blog, Communication, Content, Digital, Print
Gill Booles reviews The Shallows by Nicholas Carr for All Media Scotland. Reproduced – you need to be signed up to read the original Remember the Tomorrow People ? Well, it seems the next stage of human evolution is more likely to be the Pancake People – spread wide...
by Gill Booles | Mar 6, 2013 | Blog, Communication
So, I’m unbuttoning my uptight grammar says Gill Booles So split infinitives? I can take ‘em or leave ‘em. Depends if anybody’s looking or likely to mind. I can construct sentences with or without. It’s all about context. Depending on what company I keep I can loosen...
by Gill Booles | Feb 19, 2013 | Content, Marketing, Writing style
I will leave behind a lovingly crafted product listing for a coffee machine. Feel free to use it. A quick copy and paste should do the job. No, no, I insist. Please go ahead. Be my guest says Gill Booles. Once I’ve joined the coffee grounds, it’s likely to be my...
by Gill Booles | Feb 12, 2013 | Website
For this copywriter the beauty of websites is that they’re so easy to update. Accepting changes to her copy after handover is perhaps harder. Submit samples of your work, it says. No problem. And then my fingers freeze over the keyboard. Faced as I am with the ‘box of...
by Gill Booles | Feb 5, 2013 | Content
The average UK household* has more than 43 hours worth of TV programmes waiting to be watched. We’re acquiring more and more content, and increasingly unwilling to part with it. Hoarding content is a hidden problem. We’ve all seen the TV programmes. The house overrun...
