by Gill Booles | Dec 31, 2012 | Communication, Digital, Marketing, Print, Self-publishing, social media, Website
You look back. You look back to the start of the year when plans were being drawn up. Back when it all seemed so simple. It is simple. Well no perhaps that’s a tad simplistic, if ‘it’ is life. I’m not a lifestyle guru. There are many other blogs which will promise...
by Gill Booles | Dec 11, 2012 | advertising, Digital, Marketing
I have a confession to make. I have never prepared a Xmas dinner. I prefer cheese to chocolate. I only own a couple of pairs of shoes. My shopping trips consist of darting into a store to buy the item I’ve previously identified online. No, I am not a man. But at this...
by Gill Booles | Dec 5, 2012 | Communication, Marketing
At this time of year I feel like I’m being grabbed by the elbow and propelled towards the Christmas I am not yet ready for. Sainsbury’s ‘know Christmas is more than just one day. It’s about a whole season of days’. Apparently it’s not enough to panic buy for one day,...
by Gill Booles | Nov 29, 2012 | Communication, Writing style
This week saw the world premiere of The Hobbit: An Unexpected Journey, a film telling a story where characters go on ‘a journey’. At the start Bilbo Baggins is just like us, living his ordinary life, but by the end he will have become a hero. As he moves through his...
by Gill Booles | Nov 19, 2012 | Articles, Editing, Website
Get your facts right, they said. All the companies featured in the publication I was working on were multinationals and household names. And their top people had been interviewed for the accompanying worldwide TV series, so it wasn’t like I was being asked for...
