by Gill Booles | Dec 1, 2009 | Communication, Marketing
Direct marketing uses techniques to get your message to your target audience, directly. The cornerstone is sending direct mail. And many of us, at this time of year will be thinking about sending Xmas cards. But it’s so easy to get it wrong. Here are the five top...
by Gill Booles | Aug 17, 2009 | Editing, Print
Someone once told me I was suggestible. And I believed them. A couple of Christmases ago a friend was commissioned to write a New Years resolution piece for a national paper. She was to write about her attempt to give up smoking. Come 1 January she would be giving up...
